One thing that everyone who has a website needs to learn is how to make it search engine friendly. If you do not optimize your website, you will find yourself short of traffic, and that means no sales. Optimizing your website is not as difficult as it sounds, and this short search engine optimization tutorial will show you some of the ways that are used by the experts to increase their search engine ranking.
Search engines rely on information they collect from websites in order to optimize them. This means that you need to know the kind of things you need to have in your website in order to be recognized by the search engines, and move up the rankings. The main things you must focus on are content, layout and design.
Below are some of the things you should know in order to get your website noticed.
1. You should know, first of all, that the longer your domain name has been registered, the better. Two years is a good length of time because this shows confidence and longevity. For this reason, buying a domain name that has already been around for a while can be a good idea, as long as the subject matter is relevant to your business. However, if your business is new you can build your search engine ranking quite quickly by following the tips below.
2. Remember who your website is for. Before you start working on increasing your traffic, you must think about who your visitors will be and what they are looking for. What kind of audience do you need in order to sell your product or service? Niche marketing is important because you cannot be all things to all people. What niche area is your business, and who are the people that are interested in this kind of thing?
3. Once you have a clear idea of who your visitors are, you need to think of keyword phrases they would use in the search engines. Your keyword phrases must be completely related to the theme of your site. This will make your site rank higher in the search engines.
What types of phrases would your visitors use when doing a search? Research these keywords for volume using a keyword tool (Google has a free one) and then check for competition in the search engines. The higher the volume and lower the competition the better. Use your keyword phrases in your home page (about 12-15 times) so they look like a natural part of your content. Start off with one or two good long-tail keywords and gradually increase them as you develop your site and add further pages.
4. When you are designing your website make sure you keep it consistent. If you have several pages they should all follow the same theme. Someone who clicks on several pages in your website should feel they are still in the same place. Keep your background colour, font styles, sizes and layout on the same theme.
5. All expert internet marketers make sure that their websites are unique and rich in content. Do not make the mistake of filling your site with content that can be seen everywhere else. Add your own articles, reviews and advertising, and then you can add things such as banners, links and pay-per-click advertising in order to monetize your site.
Update your website on a regular basis, adding articles, editing your content and adding optimized pages. You will be more likely to get seen by the search engines if you keep your content fresh.
These five tips are the basics that all the experts understand and use to create search engine friendly websites. By following these basic rules, you will also have a website that will very soon start building traffic and building your business.
Ros runs her own online business and is also a successful writer and life coach.
Find opportunities at her website at Financial Freedom Online
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